My task was to complete an analysis on three artists relflecting the type of artist I intend to re-create for my coursework artist; the analysis will demonstrate musical style of the artist and the imagery associated with the artist through the the music video.
I broke down the video to see the relationships, between the genre, the use of intertextual references This activity is useful because it has helped me deconstruct the video and help identify why the artist has chosen certain imagery to extend the meaning/or make the meaning clear inthe song in relationship the lyrics.
By competing this activity, it has given me a good idea of what the artist is trying to achieve through his music and how the artisit is atempting to market his product and appeal to the intended target audience. I believe in every music video their is a message that relates to the lyrics of the song. However, this is not the case for all videos
I began by studing an American artist, with an african American heritage, I will be creating an artist who is white and from British culture. American artists translate well to a British culture because although some of the language and settings might be diffferent the ideas within the music are understandable in a British culture, because American music is in may ways global music. Black artists have a different social set of expieriences based on their own cultural background Therefore, I have altered my future reseach plans to research British artists like Plan B, Plan B is a product of British culture and therefore more like the artist I am going to create.
In This analysis, i have learnt that even though the music may be similar, the artists have the same styles. Its clearly shown that an artists race can change how they impact the aucidence and what kind of audience they they adopt.
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