Audience Board

For my research I have made an audience profile which will help me identify the type of consumer that will be interested in this genre of music. It also shows the record label what kind of audience will listen to his music and look up to him, so they need to look at the key representations which will want to attract audience into their franchise. For example, clothing and lifestyle are key features to look at because the audience will take on the artists fashion that's created.

Shot List

For my coursework I need to have a rough idea of how the video is going to be filmed by looking at mise-en scene and how the editing will reflect on the video. Instead of going ahead and making the video I have made a snap shot video of drawings I have made which will show each scene of action formed in the video and each drawing will represent different scenarios in the video to create an animatic.

In my video I feel I have successfully created a rough idea of the video showing the places I will be visiting in my video and the props used, from this I can say that I might have changes towards the final video but this animatic has a rough idea of what il be doing and filming in my video. Mostly the idea I am wishing to portray that the editing fits well with the music video by cutting for different scene and doing dissolves or change of brightness. I will be looking at something like this for each time the page changes will be mostly where there are cuts in the video.

With this I can follow Goodwin’s theory and follow how the lyrics will match with the visuals being presented in the final video, from this video I can see the idea I am making in this video with what the lyrics says the video will follow on (that the lyrics are in control of what happens.)

From this I have learnt on the way how I can make things easier in this video instead of keep cutting for different lines in the verses. I have also found new methods to create different effects or how the camera will be acting i.e. tracking or crabbing and having a presenting opening will open the music video into promoting the record label and the artist.

Contact Sheet of Potential Images for Album Cover/ Advert

Reflective Analysis Part Four

My task for this few weeks was to look at the lyrics and deconstruct them to find their meanings in the music video, for this I have used Mac Miller – Kool Aid & Frozen Pizza, this is the music video I have chosen for my music video. Looking at this task will help me use lyrics to relate to the music video providing that the narrative used as some form of meaning with words used.

Other task I have had to create was a ‘Director’s Pitch activity’, this task has been layout to look at the different representation in the music video which includes Video Concept, Intertexual references and Location.  This has helped me think of representations used in the video because I can understand why I have used this in the video and the meaning behind it. For example for my intetextual references I have referenced Kool Aid as this product is mentioned in the music video and as my music is using the idea of the lyrics control the video with what happens so when Kool Aid is mentioned the video will be showing Kool Aid. Part of this task was to create a music video pitch board which allowed me to show my video using still images found off the Internet which involved location, props and costuming. This will help me break down my video into separate situations and shots and put each one into reasons why they are used and spread my ideas across which can relate to other parts of the video.

My strengths for these task was possibly the Copyright issues which was to email or write a letter to the record label company i.e. Rostrum Records and explain to them why you want to use their music video and ask for permission to create a music video using the music created by the artist (Mac Miller). Other strengths involve the pitch board which allowed to me break down my ideas for my music video and has allowed me to change my ideas and think of ways to edit my video so that props and locations can be changed in each cut.

My weaknesses to any of these task was very little as I did not find any of these task hard, the only hard part of the task would be the copyright issues of how I had to write a formal letter as my English skills are quite weak and therefore had to have several changes to the letter but overall managed to overcome this and create a letter which was made to good formal standards. Another issue was looking up address’ for the location of the record label and the email, however I managed to find some links which would allow me to find a way of contacting the company.

In conclusions I found that these task where not as difficult as I thought they were but I believe that these task will help me with my planning in the future tasks and allow having props ready to use.  

Copyright Issues

Because of Copyright Issues I needed to contact Rostrum Records which are the record label for Mac Miller. I needed to ask permission from the record label company for me to use the song's lyrics to put into my music video for my artist. This will allow me to prevent problems in my coursework The only way I could find to contact the record label was through email. The email itself is below: