Reflective Analysis Part Four

My task for this few weeks was to look at the lyrics and deconstruct them to find their meanings in the music video, for this I have used Mac Miller – Kool Aid & Frozen Pizza, this is the music video I have chosen for my music video. Looking at this task will help me use lyrics to relate to the music video providing that the narrative used as some form of meaning with words used.

Other task I have had to create was a ‘Director’s Pitch activity’, this task has been layout to look at the different representation in the music video which includes Video Concept, Intertexual references and Location.  This has helped me think of representations used in the video because I can understand why I have used this in the video and the meaning behind it. For example for my intetextual references I have referenced Kool Aid as this product is mentioned in the music video and as my music is using the idea of the lyrics control the video with what happens so when Kool Aid is mentioned the video will be showing Kool Aid. Part of this task was to create a music video pitch board which allowed me to show my video using still images found off the Internet which involved location, props and costuming. This will help me break down my video into separate situations and shots and put each one into reasons why they are used and spread my ideas across which can relate to other parts of the video.

My strengths for these task was possibly the Copyright issues which was to email or write a letter to the record label company i.e. Rostrum Records and explain to them why you want to use their music video and ask for permission to create a music video using the music created by the artist (Mac Miller). Other strengths involve the pitch board which allowed to me break down my ideas for my music video and has allowed me to change my ideas and think of ways to edit my video so that props and locations can be changed in each cut.

My weaknesses to any of these task was very little as I did not find any of these task hard, the only hard part of the task would be the copyright issues of how I had to write a formal letter as my English skills are quite weak and therefore had to have several changes to the letter but overall managed to overcome this and create a letter which was made to good formal standards. Another issue was looking up address’ for the location of the record label and the email, however I managed to find some links which would allow me to find a way of contacting the company.

In conclusions I found that these task where not as difficult as I thought they were but I believe that these task will help me with my planning in the future tasks and allow having props ready to use.