New Biography of Artist

Name: Suschiel Gandhi, Stage Name éSK

Age: 18 (23rd June 1993)

Birthplace: St Georges Hospitial, Tooting

Genre of Music: Hip-Hop, Rap, Comedy

Record Label: Rostrum Records

Suschiel Gandhi was born on the 23rd June 1993 at St Georges Hospital, Tooting. Raised in a flat infested estate in the boroughs of Croydon, to a mother who worked at a school cleaning and a father who worked for Banking. Living their lives as a young couple. Through his life there had been no signs of violence or any signs of weak areas but as little did the parents know there was things happening in his life which where never seen. He adopted some of these habits revolving around his life at a young age such as trying cigarettes when he was seven. Suschiel was starting to see what the world was really like, full of hate as one of his friends at school was murdered when he was in year three. There were frequently arguments between his parents over payments over the new house they had taken on, the morgage payments where high, the arguments where inflicting on to the children. His Mum and Dad came from an Indian background, religion and style seemed to be coming a issue with living in a British culture.

He was not very academic student at school and failed in Maths, Science and English. However, he showed a talent for Music, Poetry and Drama. He started making rhyms out of tunes from a young age to rappers such as Eminem, Dr Dre, 2 Pac and Notorious B.I.G. At the age of 14 éSK was having a time in his life where he thought there needed to be a change. His sister wasn't having the time of her life going out clubbing and having fun while he felt stuck indoors doing nothing as his parents forbidden him to take on a social life staying on the streets, His mum as part of her discipline towards him would physically abuse him. While his dad was at work one night his mum went mad she tried to set the house on fire by letting gas seep from the hobs in the kitchen, locking all the doors. Luckily neighbours nearby smelt the fumes and broke down the door. After that incident Suschiel felt he needed to get away and start making a career. He left home and school to stay with his friend at his older Sister’s place for approximately 5 months. However from this he began smoking and progressed to taking drugs such as marijuana and Cocaine.

éSK was always making mix tapes from home of various songs put together but wasn’t being able to make up his career of creating songs and singles. So he contacted HoodVideoShop located in London and emailed his first song he had written which was called ‘Inside’. HoodVideoShop liked the lyrics of the song and called In éSK to Record himself spitting lyrics to see how well he performed, they were very pleased with the results and began the production of the music and the videos. HoodVideoShops’ YouTube Channel posted éSK’s first single and music video and was seeing much interest from the public creating over 100,000 views in less than 2 months. In late 2010 Suschiel was then founded on YouTube by Rostrum Records which wanted him to be flown to America, éSK packed up his bags said goodbye to the UK and headed off to the USA and their began to start working on his first album called ‘High Going’ which was released in August 2011. His music began dominating part of the music industry and his music was being listened to by teenagers in areas of Eastern America and starting spreading back to the UK where éSK Originated from.

éSK is back in the UK producing his new single ‘Kool Aid and a Frozen pizza’ which is aimed at the UK audience, but is hoping to sell over in the USA as well  as is looking into having a tour in both countries.

Reflective Anaylises Part Five

The task I have been given which is getting closer to filming and creating my music video was to look at the type of audience who would be buying into this type of genre and looking at creating ideas for my music video and where footage will be taken and editing skills in moving from one clip to another.

With looking at the genre audience it was focused on looking at previous research when I was analysing already existing artists, for example Mac Miller has caught the youth’s attention in America and the UK, it is believed to be that he will be the next Eminem in the forth coming years. From looking at this audience I had to create a board full of images which would show visitors the main happenings in the consumer’s life. For example London boroughs would involve graffiti, underground scene of music & sport and involving creating advents such as underground rap scenes which would be seen as illegal. From this I can show consumer’s the genre(s) that will be created by the artist. I have figured from looking at other videos there have been openings which start a narrative off to explain to consumers what the video is about. Because of this I have figured out a way I can make this video have a narrative to it by coming up with an intro and making this footage be a day in the life. From this I can show the audience how to live the high life in a normal fashion (having the money but not changing your lifestyle).

Another task given was to create a timeline where I look at situations in where I will take my footage and plan out the video so I can research areas in London and other urban areas and plan out the day for filming. With this task I have managed to look at possibilities which I am able to relate the images with the lyrics which is part of Goodwin’s theory but create ideas in my head which are creative but realistic. For example looking at a scene for going to the airport and coming across a plane I had to think of how I was going to take footage without have to go into departing or getting on the airfield which are both unrealistic suggestions, so I have thought of coming out of the airport and get close by the gates or around the fencing.

The strengths I had was both these task where very easy and I found these both successful as I had no difficulties thinking of these ideas in my head and choosing appropriate answers to each of my challenges.

My weaknesses came across in other parts of the task as I was left down several times in taking the footage and arranging these times with my colleague. To stop this happening I had a change of plans and began with a new idea and using someone else for my video. I have figured that for his lifestyle I would need to change it which will involve a different background and will fit the character I have used. I have also change the name and the style of the album cover to again fit the artist and make the changes an improvement.  

In conclusion to this summary I have found the task successful and although there have been problems with beginning the filming. However I have took another route and getting back on track at getting the filming done which is becoming a success and everything is working out, I now need to edit my biography of my artist to make an improvement to the background of the artist.