Evaluation Question Two

How Effective is the combination of your Main Product and Ancillary text?

(Link to Evaluation Question Two >) Question Two Video

As described in the video, I have combined different media texts which are present with music videos and the artist. Along with my video I also have an advertisement and album, this album includes a front cover digipack and back cover. With these main ideas, each piece of media text follows the same codes and conventions with what his appearance is and how he represents himself. In my music video my artist is wearing glasses and a ‘Snapback Cap’. This clothing is commonly used towards Hip-Hop culture as the fashion with snapbacks started with Hip-Hop.

With my album cover I have shown him with a different type of hat and a multi coloured Jumper. Although this doesn’t fit the criteria’s which are shown in the music video this clearly shows that he is Flexible with his fashion. However this style would still be considered to be worn in the Hip Hop industry, shown on urban clothing websites. The album cover shows éSK made to be as a drawing. This shows our artist involved with the graffiti as this picture is meant to resemble his past and his surrounding when he was growing up. I chose this method because I felt that it makes the artist different to others in mainstream music and his concept follows on from my inspiration Mac Miller. With Mac Miller he uses art to his advantage to make himself different and uses it to produce his album covers & tour advertisements such as “Blue Slide Park”.

With my digipack I have taken another concept into consideration which comprehends his other self. My digipack consists of using photography pictures which would be taken by a professionals and makes éSK look more like a model rather than his Hip-Hop self.  This idea can represent himself being a icon to the his audience and this also shows éSK living fame and fortune in his successful career  

In my advertisement we can see éSK blended into a concrete wall background. With this we can see that these are two different elements I have used previously in my other pieces of media, I have combined them together to create a new style which consists of adding all the different ways of representing our artist to show that he is able to be all of them at the same time. I have made my advertisement seen very dramatic with the large release date going across the page. This is because I wanted to make this album seem so huge that everyone will want to buy it on that day. I have taken this idea from looking at advertisements which are normally found in cinemas a few months before the movie to be published for advertising.