Reflective Analysis Part Three

My task was to research and deconstruct 2 artist’s official websites; this will give us the idea how they are marketing themselves via Web 2.0 and as an audience how does the websites welcome visitors. I had chosen three artists to look at because of my altered research in first task. This task will help me understand how designers and record labels have created new methods to sell music.

In this task I have created an advert which shows the dates in which Deekay will be playing for his new tour and locations, for example I have used areas which concerts are performed at such as HMV forum. Using this is my advert will create a bigger star persona where now audience will be able to see live music created by the artist. The advert consists of many pictures which highlights the artist I have used for my mock advert (Mac Miller) to blend into the background creating layered images to form one. This would be a possibility that I would look at when designing my final advert because I feel that it is one of my strengths which I used in my Media AS coursework and wish to experiment with. I have associated the advertisement with Facebook, Twitter and Sound cloud. With these this will help connect the artist with the audience where they are able to follow, comment and post on their walls with social networking sites.

My strengths towards this product would be researching the advertisements found in magazine, the easiest I would say would be plan B as his advertisement was based on his album ‘The Defamation of Stricklands Banks’ from I was able to connect the album with the advertisement where as other advertisements where based around tours and concerts.

My weaknesses were originally the advertisement where I could not create an advert which would have good marketing and attract the audience. I found it difficult to find a text over the Internet, for example www.dafont.com did not have a huge variety of texts which I was keen on representing old school hip-hop. However I was able to overcome this task where I used two fonts which worked towards my message across to the audience and finally finished my mock advertisement.  

In this analysis I have found new ways of creating a advert which will help create a bigger star persona for the artist by creating a tour around London where the artist will be playing live in front of audiences. Looking at other artist’s Facebook pages I managed to create my own Facebook page which resembles similar to other artist I have researched.