Website analysis Mac Miller

Mac Miller is an upcoming artist that is beginning to sell albums globally, His Most recent album is called ‘Blue Slide Park’. His Official website has made marketing advertisements better because the homepage has featured the album on the top of the website, which is the first thing that the audience will be able to see and therefore will want to look further into the album. The designers choose this idea because this is a good way for the artist to sell his album at a broarder audience.

The Homepage’s main picture is of Mac Miller with sunglasses and with a goofy smile. I believe that this idea was used because although the picture may seem funny to the consumer it also creates a welcome feeling towards him because the smile represents a sign of gratitude for the fans he has supporting him. At the top of the website additional links where music allows you to play Mac Millers on the website, buy the album or song, login to the website and connect with Facebook or twitter. This has been located at the top of the page to allow visitors to login and play music when they enter the website.

Below the dominating picture of the website is another additional link for twitter commenting on the amount of followers he has made. This is to show visitors how successful he has become and a way of showing fans that they can be part of this by clicking the link beside it, which leads you to twitter page. Below this on the left-hand side of the page is a message with a cartoon picture of a young boy wearing a Flat cap. This is part of the Mac Miller Franchise and therefore is being promoted to sell the clothing and logos. This message talks to us about how we can join the website and receive emails from the website operators. This again is part of social networking and a way of gaining a committed audience who wish to be part of the Mac Miller Fan club and joining his support pages through many websites. On the right of the website beside the message is a section for news, bio, tour, music, videos, photo, forum and store. From this, the visitors may decide which section they wish to look at and instead of having many internal pages within the website. The entire page will stay the same, but only a small section on the right side changes, which provides different information with the different links, provided at the top of this section. The designers chose this method because it makes it easier for the audience to navigate the website.

Facebook and twitter fan pages have been created from the artist or other fans which allow consumers to follow their favourite artists, actors and celebrities. However Facebook and twitter have not allowed there to be any changes to the website layout, this is the same for other icons in the world, which have signed up to these websites. This is because the owners of these websites believe that Fan pages should be kept to the original spec of the website as the designers spent much time creating this and would cost more to have customization.

The Blue Slide Park tour is Mac Miller’s newest tour that will be taking place this summer, the tour is held in Europe, which is part of the Macadelic tour. However, the tour is only happening in the United States and Blue Slide Park is an add-on to this year’s tour to support his newest album he released last year. Blue side park is the park next the high school which Mac Miller attended. From this, we can understand that he has had a lot of memories from this place and therefore naming one of his tours after it. This advert has been created in a cartoon style. We understand that the designer’s chose this method because blue slide is associated with children as children enjoy playing in the park and cartoons are associated for the younger audience. In the middle of the advertisement there is a cartoon picture of Mac Miller holding a boom box, this picture indicates that he is the main act of this tour hence dominating the picture. The writing style is the same throughout every advertisement and every product used; the writing is a light blue, which uses characteristic illustrations. For example on the word slide, the tail of the L is extended to reflect the word. Featuring special guest has been reflected in orange, this is because blue is the complimentary colour to orange. The artist or designer used these colours used in this advertisement because Mac Miller uses the inspiration of the movie KIDS which uses bright bold colours. The kids COVER contains bright colours with the characters mentioned in the centre of the page. You can see a clear connection between this cover and Mac Millers tour cover, they use the same composition and colour scheme.